FOUDYS IS THE FIRST AND ONLY DEDICATED WOMEN'S FOOTBALL RETAILER IN THE WORLD.

Foudys began as a bedroom startup with a big idea: women's football deserved its own space. Not a section tucked away in a corner  of a sports retail website — a proper, dedicated home for the kits, the clubs, and the community that make the women's game so special.

We named ourselves after Julie Foudy — USWNT legend, two-time World Cup winner, Olympic gold medallist, and one of the greatest players the game has ever seen. Her name felt right. She stood for excellence, passion, and fighting for what you believe in. So do we.

What We Do

Fashion fits, Game-Day kits, On-Field product and all the latest women's football apparel. 

We stock official kits and merchandise from clubs and national teams — from the WSL to the NWSL, from the Lionesses to the USWNT and beyond. Whether you're after your club's latest home shirt, a personalised name and number, or something to show your support on match day, we've got you covered.

Every kit we sell comes with full customisation options. That means your name, your number, your way — because women's football fans deserve the same experience as everyone else.

Built for the Community

We're more than a shop. We're part of a growing movement. You can also now visit us in our permanent store in Manchester, UK. The worlds first official women's football store!

We've been featured in the New York Times as a standout example of what passion and purpose can build. We're proud of that, but we're even prouder of every customer who wears their kit with pride.

our values

We care about doing things right. That means eco-friendly packaging, honest service, and always putting our customers first. We're a small team based in Manchester, and every order matters to us personally.

The one promise we'll always make is that we're trying and we'll continue to push to be better. Our ambition is to evolve with the game and deliver for the fans.